[Last Amended: September 06, 2023]

A. General
B. Policy Amendments

C. Controller Information

D. Data Processed by Us
E. Data Collection Methods

F. Data Sharing
G. Cookies and Tracking Technologies
H. Eligibility Age
I. Third Party Links

J. Security Measures

K. Retention of Personal Data
L. Transfer of Data
M. Data
 Rights for EEA and UK Users
O. Contact Us

Exhibit A. CCPA Privacy Exhibit

A. General

This Privacy Policy ("
Privacy Policy") describe how Embee Mobile Inc. (“Embee,” “we,” “us” or “our”) a subsidiary of Similarweb Ltd., collect, use and disclose certain information of those individuals who engage with our MobProfit application ("App" and "Users," respectively), and utilize the services offered therein, including, but not limited to, participation in our metered panels ("Panels") and surveys ("Surveys").

Collectively, these Panels, Surveys, and other services within the App are referred to herein as “Services”. Each of the Visitors and Users are collectively referred to within this Privacy Policy as “you” or “your”.

This Privacy Policy outlines your rights regarding your Personal Data that we process, how such data may be used or shared with others and the security procedures that we have implemented to safeguard Personal Data.

  1. Policy Amendments

We may amend this Privacy Policy at any time, at our sole discretion. The most recent version of the Privacy Policy will always be posted on the website, in the “Last Amended” heading located at the top of the page. We will make a reasonable effort to notify you with respect to any material changes to this Privacy Policy, provided that we are required to do so under applicable law. Any amendments to this Privacy Policy will become effective within 30-days upon the display of the modified Policy. We encourage you to review this Privacy Policy regularly to ensure that you are familiar with our current practices and policies.

  1. Data Controller Information

Embee Mobile Inc. (a subsidiary of Similarweb Ltd is for the purposes of the EU General Data Protection Regulation (Regulation 2016/679) (“GDPR”) and the UK data protection laws, the Controller of the personal data that processed by it related to Visitors and Users.

You can contact our Data Protection Officer directly at: .

In the event that you are a California resident, you may be subject to the California Consumer Privacy Act (“CCPA”). We encourage you to review our CCPA Privacy Exhibit attached hereto as Exhibit A to learn more about our privacy practices applies to California residents.

  1. Data Sets We Collect and for What Purpose:

Depending on your interaction with us, we may collect two types of data from you:

  1. Non-Personal Data: meaning aggregated, non-personal, non-identifiable, anonymous data (“Non-Personal Data”). We are not aware of the identity of the user d from which we collected the Non-Personal Data. Such Non-Personal Data may include aggregated and technical data such as, without limitation, the type of operating system and type of browser you may use, what device and model you use, your interaction with the website, the battery state of your device, your network type, time zone, signal strength and speed and the roaming or connection status of your device. this information may be collected by using cookies or similar technologies. Please review the Cookies section below for more information.
  2. Personal Data: meaning individually identifiable information, meaning information that identifies an individual or may with reasonable effort identify an individual (“Personal Data”). For the purposes of this Privacy Policy, Personal Data shall also include “Personal Information,” as such term is defined under the CCPA.         
  3. Special Categories of Personal Data: meaning data which includes demographic data such as gender, age , racial or ethnic origin, biometric data, financial data and income, etc. (“Sensitive Data”), Sensitive Data also includes Personal Sensitive Data as defined under the CCPA.

For the avoidance of doubt, any Non-Personal Data that is connected or linked to any Personal Data shall be deemed as Personal Data as long as such connection or linkage exists. Additionally, please be advised that you are not required by law to provide us with any of your information and you may choose at your discretion to refrain from providing us with certain types of Personal Data.

We will only collect, use and share your Personal Data where there is an appropriate legal basis to do so. below, we have outlined the legal bases upon which we rely, which will impact your rights regarding your Personal Data.

Data Processed from Users:

Types of Personal Data

Purpose of Processing and Lawful Bases

Sign Up:

When you download and sign up for our App either directly or via your social media account (i.e., Google or Facebook),  you will need to provide us with your full name, date of birth, and Email address. 

We will use this information to provide you with our Services as well as to operate, maintain and manage our Services, in order to fulfill our contract with you and subject to our Terms and Conditions.

We may also use your email address you provided us during the registration process in order to send you messages regarding our Services and updates to our Services (“Direct Marketing”).

Direct Marketing is based on our legitimate interest, you may opt-out at any time through the "unsubscribe" link within the email or by contacting us directly.

It is important to note, that even if you choose to unsubscribe from these marketing messages, we may still retain your contact information in order to send you service-related messages.

Demographic Survey and Market Research Surveys:

Demographic Survey: In order to participate in one of our Panels and the Market Research Surveys you will need to fill out a Demographic Survey where you may need to provide us with the following information as shall be determined from time-to-time and reflected in the Survey: exact date of birth, age, gender, date of birth, postal code, education level, ethnicity,  household income, occupational status, number of people in your household, if you have children under the age of 18, preferred language for media consumption, preferred spoken language (“Demographic Data”). We store and keep this data to offer you relevant Market Research Surveys so you can earn more Points.

Market Research Surveys: based on the Demographic Survey, and other information we have on you, we may offer you to participate in a Market Research Survey. A Market Research Survey is provided by third party partners, either through a direct survey in which you will be required to respond to various questions and provide the information manually (“Direct Survey”), or an automated survey in which we will collect certain information automatically through technical means (API, SDK) subject to the Permissions you enable (as detailed below) (“Automatic Survey”). For Direct Survey, the Personal Data we process is a generated unique identifier associated with the Direct Survey. We are not aware of or have access to the content or information provided through or in the Direct Survey.

The Personal Data processed through the Automatic Survey is further detailed in the next section under “Permissions”.  

The Demographic Data is considered Sensitive Data and shall be processed based on your explicit consent, which can be withdrawn at any time.

The results of the Direct Surveys are shared with our Partners pseudonymized, de-identified way, meaning they are able to access the User’s response, which is identified with a generated unique identifier, however, it does not identify the User’s name or permanent Device ID. Our Partners will process the information in accordance with the Partner’s privacy policy as shall be reflected in the App and the Market Research Survey terms. Any Personal Data processed by the Partner shall be subject to your consent in responding to the direct Survey.

We process the unique identifier generated and associated with your response for our legitimate interest in calculating payments or Points, as applicable and detecting fraud.

The Demographic Data is processed (a) in order to assess a User’s Panel eligibility, to ascertain whether a User will meet the target audience for a Market Research Survey; and (b) in an aggregated anonymized manner for our market research, enabling the User to earn Points.

Survey Registration and Survey Data:

The Survey data, includes, depending on the Permissions granted by the User, the following: browsing data, browsing history, the URLs you have viewed, click stream data (collectively “Browsing Data”), your use of other apps on your device such as the duration, frequency, last time an app was used, battery usage, the content you view within the app, etc. (“Usage Data”) including the list of installed apps, and precise location.

The Survey Data is collected through Android App permissions and iOS App permissions (collectively, Permissions”) or through SDK, as applicable and detailed below.

Permissions available through the Android App (“Android Permissions”): In order to participate in one of our Panels or Survey, a User will need to activate the following Permissions: (i) Location permission, which will provide us with your precise physical location (“Location Permission”); (ii) Accessibility permission, which will provide us with your Browsing Data Accessibility Permission); and (iii) App Activity Usage permission which will collect the Usage Data (“Usage Permission” respectively).

Collectively these data sets detailed herein shall be referred to as “Android Permission Data”.

Permissions available through the iOS App (“iOS Permissions”): In order to participate in one of our Panels or Survey, a User will need to activate the following Permissions: (i) Location Permissions which will provide us with your precise location (“iOS Location Permission”); (ii) App Tracking Permission which will allow us to collect your Advertising ID (IDFA) (“App Tracking Permission”); and (iii) VPN Permission which allows us to collect Browsing Data and Usage Data.

Collectively these data sets detailed herein shall be referred to as “iOS Permission Data”.

Some of the Personal Data that is collected at this stage may be categorized as sensitive data under some data protection and privacy laws. We will therefore obtain your explicit consent for the processing of such data if we are required to do so under applicable law.

The information collected during the Survey registration process its anonymized, aggregated form, for various market research and business purposes as well as for fraud prevention and in order to improve our Services. These purposes are our legitimate interest in enhancing our research and services while keeping Users fundamental rights, as no Personal Data is used for this purpose.

The list of installer apps, the Android Permission Data and the iOS Permission Data is processing in order to participate in Market Research Surveys and is used for the following purposes:

  1. Conducting insights on browsing data;
  2. Conducting insights on app usage and popularity;
  3. Offering User personalized survey or recommendations;
  4. Research into user preferences and habits;

Market research on brands and products, marketing campaigns, advertising efficacy and investment research; and

We will process Android and iOS Permission Data upon User’s consent and solely if the User wants to participate in the Surveys or Panel and earn more Points. Prior to activating each Permission, we will explain which data sets are processed through such Permission and the purpose of use. Each Permission is provided separately, and you can decide to either accept them all, or accept some or none of them, this will affect the Points you earn, however, will not affect the use of the App.

The Location Permission will also be processed on the basis of our legitimate interests to detect fraud, for authentication purposes, such as determining the User is an actual human, that the phone is the User’s own personal device.

We may use the Usage Data or Browsing Data and list of installed apps to create solutions as part of Embee's market intelligence services in an aggregated anonymized way based on our legitimate interest.

Redemption of Point:

As part of the Services and in order to redeem your Points (as further explained in the Terms),you may need to provide us with additional information such as your email address, bank account or physical address to which you wish to receive the gift.

This information will be processed by us in order to perform our contract with you and to provide you with the gifts you have earned while using the Services.

App Usage Data:

When you install the App or use the App's Services , we will collect and store certain usage data, such as, access logs (time stamp), duration, frequency, the Permissions you enabled, how many Survey or Panel you attend, if there were any crashes or errors, Wi-Fi connection, etc.

We will process this information subject to our legitimate interest for various purposes such as providing the Service, fraud prevention, improving the Services, fixing errors, personalizing the Service, etc.

Device and Browser ID; Technical Non-Personal Data:

We may process your Device ID when you access or use our App or Services.

Additionally, as explained above, we may collect certain types of Non-Personal Data from you when you access or use our App or Services.

We will use this information in order to operate, provide, maintain and manage our Services. Furthermore, some of this information will be processed subject to our legitimate interests for various purposes such as perform research, conduct analytics and statistical activities, detect fraud, etc. Such processing in our legitimate interest will be carried out in a proportionate manner.

  1. Data Collection Methods

Depending on the way you interact with us, we may collect data from you in the following ways:

  1. Automatically: we may automatically collect some data from you when you use our App and the Services.
  2. Voluntarily: we will collect certain data from you when you choose to provide us with it, as explained in this Privacy Policy.
  3. Third Parties: we may receive information from third-parties, such as, if you sign in with a social network they will provide us with your profile information.

  1. Data Sharing

We will not share any of your Personal Data with a third party, except as stated under the following circumstances, which is required in order to provide our Services:

  1. Service Providers: We may disclose Personal Data to our service providers, contractors and third parties, including, but not limited to, our cloud and hosting provider, analytics and marketing providers, payment processors, CRM systems, etc., the service providers are limited by contracts which limit their use of the data, and requires implementing security measures. The service providers process the data solely to provide the needed services. These entities are prohibited from using your Personal Data for any purposes other than providing us with requested services.
  2. Security: We may disclose Personal Data to third parties in order to detect and prevent fraud, security or other technical issues.
  3. Legal Authorities: we may disclose certain personal data to law enforcement, governmental agencies or authorized third parties, in order to comply with any applicable law, regulation, requests of law enforcement, legal process, subpoena or other similar investigative demand or governmental request.
  4. Business Acquirer and Affiliates Companies: We may disclose information when we are undergoing a change in control of any kind including by way of a merger, acquisition or purchase of all or substantially all of our assets. Additionally, we may share your Personal Data with our parent company, any of our parent company’s subsidiaries, joint ventures or other companies under common control with Embee (“Affiliates”) when necessary for the purposes described in this Privacy Policy (including as necessary and reasonable for our business purposes, market analytics and market research activities and services that we and our Affiliates may provide or do) or upon the occurrence of the corporate transactions listed above.
  5. Explicit Consent: In case where required under applicable laws, we will disclose your Personal Data if you provide us with your explicit consent to share this information, prior to its disclosure.
  6. Business Partners: We may disclose your pseudonymized, de-identified Personal Data in order to provide our Services to our buyers of our market place (collectively, “Partners”). Our Partners utilize our Services to gain information they purchased or licensed, develop insights, conduct research, as determined in their sole discretion. In limited cases, we may share Personal Data with our Partners for their own analytics and marketing purposes. Some of our Partners are the providers of the Market Research Surveys and include, without limitation, Innovate MR, LLC (you can find its privacy policy here), Pollfish, Inc. (you can find its privacy policy here), Cint AB (you can find its privacy policy here), GWS (privacy policy here) and Dynata, LLC (you can find its privacy policy here).

  1. Cookies and Tracking or Analytic Technologies

We use “cookies” (or similar tracking technologies) when you access our App.  A “cookie” is a small piece of information that a app assigns and stores on your computer when you access the Website. Cookies can be used for a variety of different purposes, including, allowing you to navigate between pages efficiently, enabling the automatic activation of certain features, remembering your preferences and making the interaction between you and our Website quicker and easier, to prevent fraud and protect our Services. For further information, please contact us at .

Please visit: to learn more about cookies.

We use the following cookies, third-party tracking or analytic technologies on our App:  


Type and Purpose

Privacy Policy

Google Analytics

Analytical, Measurement and Performance


Functional, Operational and Security: We will use firebase for authentication purposes. 


Analytical, Measurement and Performance 


Analytical, Measurement and Performance


Essential, Functional, and Operational


Functional, and Operational

  1. Eligibility Age

    Our App and Services are not intended for the use by individuals who are under the age of 18. If you are under 18 years of age, we request you not to use our Services or our App. We do not knowingly collect Personal Data from individuals who are considered children in their jurisdictions (i.e., under the age of 16 or as otherwise defined under the applicable law in their jurisdictions). If we become aware of the fact that Personal Data of children has been collected through our Services, or App, we will take reasonable steps in order to delete this information. In case you become aware that a child has shared its Personal Data with us, please contact us at .

  1. Third Party Links

Our Services and App may contain links to third party services or websites that are not operated by us. These links are offered for convenience and should not be interoperated as an endorsement of the activities or content available on these websites, nor should they imply any affiliation with their operators. Embee holds no responsible for the privacy policies or practices of any third party including, without limitation, websites directly linked to our Services and App (including any of the brands participating in our cash back program). We strongly recommend that you review the privacy policies of any such third-party websites or services before using them.

  1. Security Measures

Embee has implemented reasonable industry standard technical and organizational measures to safeguard the confidentiality, security and integrity of User's Personal Data and thereby preventing any unauthorized use of such Personal Data. Furthermore, we restrict access to User's Personal Data on our servers. The collected data is stored mainly on Amazon Web Services (AWS) servers located in the United States and in the UK. For further details about the security and privacy standards of Amazon, please refer the following link:

If you have concerns about how your privacy has been handled, please contact us at: . We will make reasonable efforts to notify you or any applicable supervisory authority, where required under applicable laws, in the event that a security incident occurs in which your Personal Data may be at risk.

  1. Retention of Personal Data
    We will retain your Personal Data only for the duration required to fulfill the purposes set forth above, as otherwise required under applicable law, or until you have requested to opt-out of our collection of such Personal Data, subject to applicable law. We reserve the right, at our sole discretion, to delete or amend the stored information, without any prior notice if this data is no longer necessary for us to retain it for our purposes.

  1.  Transfer of Data  

We may store and process your Personal Data in various locations, including the UK, the EU, the United States or in other countries. consequently, it is important to note that any information you provide us may be transferred to and processed in countries different from the country where you accessed our Website or App. We are committed to implementing appropriate measures to ensure that your Personal Data receives an adequate level of data protection while it is being transferred.

When Personal Data collected within the European Economic Area (“EEA”) or the UK is transferred outside the EEA or the UK (as applicable), we will take necessary steps to guarantee sufficient safeguards during the transferring of such Personal Data. You may, where applicable, exercise your rights to receive information about the specific transfer mechanism employed during the transfer of your Personal Data.

For Personal Data transferred outside of the EEA to a country which has not received an adequacy decision from the European Commission (“Adequacy Decision”), we will perform the transfer in accordance with the standard contractual clauses approved by the European Union (“Standard Contractual Clauses”). Personal Data that we transfer outside of the UK to a country that is not in the EEA, has not received an Adequacy Decision or an adequacy regulation has not been passed regarding it by the UK will be transferred, depending on the situation, either pursuant to the International Data Transfer Agreement or the addendum to be used with the Standard Contractual Clauses, both as issued by the UK’s Information Commissioner.

  1. Data Rights for EEA and UK Users

Depending on your jurisdiction, data protection and privacy laws may provide you with the ability to exercise certain rights with respect to your Personal Data. We have outlined below the rights applicable to residents of the EEA and UK for your convenience. If you are a California resident, please refer to our CCPA Exhibit for information on your privacy rights.

  1. Right to Access: You may have the right to access your Personal Data by asking us to confirm what Personal Data we process about you, as well as additional information regarding how and the purposes for such processing, and to request and obtain a copy of such Personal Data.
  2. Right to be Informed to the Processing of Personal Dat: You have the right to be informed regarding the Personal Data we process, and how and why we process Personal Data.
  3. Right to Rectification and Amendment: You may have the right to require us to amend any Personal Data that we have about you that is inaccurate or incomplete and to require us to inform third parties that process such Personal Data to update such data.
  4. Right to Deletion/ Erasure: You may have the right, to request the deletion of your Personal Data that is held by us. The deletion right is not absolute and in certain cases we may refuse your deletion request.
  5. Right to Restrict Processing: Depending on the circumstances, you may have the right to limit the purposes for which we process your Personal Data. We can continue to use your Personal Data following your request to restrict the processing of your Personal Data, where we have your consent; or to establish, exercise or defend legal claims; or to protect the rights of another natural or legal person.
  6. Right to Data Portability: You may request that we will send or “port” the Personal Data that we process about you to a third-party, but in each case only where the processing is based on your consent or on the performance of a contract with you, and the processing is carried out by automated means.
  7. Right to Object to the Processing of Personal Data: You may have the right to object to the processing of your Personal Data on the basis of our legitimate interest.
  8. Right to Withdraw Consent: If you have given us your consent for the processing of your Personal Data, you may have the right to withdraw your consent at any time. The withdraw of consent shall have no effect on the lawfulness of our processing based on consent before the consent was withdrawn.
  9. Data Transfer Rights: You may request information on your Personal Data is being transferred outside the UK/EEA. We have included links and explanations regarding these mechanisms in section J above.
  10. Rights in relation to automated decision making and profiling: You may have the right to not be subject to a decision based solely on automatic decision making or profiling.

Where you believe that we have not complied with our obligation under this Privacy Policy, the GDPR, the UK data protection laws, or the CCPA you can file a complaint to an EU Data Protection Authority or the UK Information Commissioner's Office (as applicable).

To exercise any of the rights mentioned above, please contact us at:  . Alternatively, you can independently exercise certain right through the App settings, such as correcting, accessing, reviewing, and deleting your account information which includes the Sign Up information and the Demographic Data, you can delete your account data from the App settings (removing the App does not delete the account data, you need to first request deletion account and then remove the App), you can opt-out from direct marketing and tracking at any time as detailed above, etc.  

We may request reasonable evidence in order to verify your identity before providing you with requested information, subject to applicable law. We aim to respond to a verifiable request without undue delay and in any event in accordance with applicable law. If additional time is needed to fulfill your request, we will notify you in writing, stating the reason and duration of the extention. Our response may also explain the reasons why we cannot fulfill your request, if applicable. When you request to exercise your data portability right, we will provide your Personal Data in a format that is able to be used and that would allow you to easily transmit the information from one entity to another.

M. Contact Information  

If you have any questions about this Privacy Policy or our privacy practices, please contact us as follows:

By email at: 



  1. Introduction

This CCPA Privacy Exhibit (“Exhibit”) governs the way in which we process the data of consumers who reside in the State of California (“Consumers” as defined under the CCPA, and will be referred to herein as “you”). Any terms defined in the CCPA have the same meaning when used in this Exhibit. Furthermore, this Exhibit is an integral part of our Privacy Policy and therefore, any definitions used herein but not defined herein shall have the meaning ascribed to them in our Privacy Policy.

To learn more about your California privacy rights, please visit

  1. Categories of Personal Information

When you access our Website and use our App or Services, we collect certain information with respect to such use and access. This data may include “Personal Information” which is defined under the CCPA as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer, household or device as specified in the table below.

The following table specifies the categories of Personal Information that we may collect (or may have collected within the last 12 months):


Examples of Personal Information

A. Identifiers.

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, address, telephone number, insurance policy number, education, employment, employment history.

Some personal information included in this category may overlap with other categories.

C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

F. Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

G. Geolocation data.

Physical location or movements.

  1. Disclosure of Personal Information for a Business Purpose

In the preceding twelve (12) months, the Company has disclosed the following categories of Personal Information for a business purpose:

We disclose your Personal Information for a business purpose to the following categories of third parties: service providers (e.g., servers etc.), business partners (e.g., our Partners), affiliates of Embee and third parties to whom you authorize us to disclose your Personal Information in connection with our Services.

  1. How we Collect your Personal Information

We collect the Personal Information that we listed above in the ways listed in and in accordance with section D of our Privacy Policy.

  1. Our Use of Personal Information

We may use the Personal Information we collect for the business purposes that we included in section D of our Privacy Policy.

We will not collect additional categories of Personal Information or employ the Personal Information we have collected in a manner that significantly different, or incompatible with the purposes outlined in section D of our Privacy Policy unless we first inform you of our intention to do so.

  1. Sale of Personal Information

in the last twelve (12) months we have sold the following types of Personal Information of users who choose to participate in a Study or take part in a Demographic Survey or a Market Research Survey:

In case you wish to opt-out of the “sale” of the above categories of information, you can send us a Do Not Sell My Personal Information request at any time here or by emailing us at: .

  1. Financial Incentives

We may make available certain programs or offerings that are considered “financial incentives” under the CCPA. You can find a description of these programs and our applicable notice required by the CCPA here.

  1. Right to Access

You have the right to request the following information from us with regarding the Personal Information we have collected about you in the preceding 12 months (you can make such requests twice per year, subject to specific exemptions):

  1. Right to Delete

Subject to certain conditions and exceptions, you may have the right to request deletion of Personal Information that we have collected about you.

If you are a registered user of the App in California and are under 18 years of age you may request the removal of content or information you posted on via the App. We will comply with such removal requests when we are required to do so by law. To request the removal of content or information you posted on the App, you may contact us as described below. Please note that even if we remove the content or information that you posted, we cannot prevent further use or disclosure of that content or information by others once you have shared it publicly.

  1. Right to Opt-Out of a Sale

You may submit a request to us to opt-out of “sale” by visiting our Do Not Sell My Personal Information page and submitting a request there or by emailing us at .

  1. Right to Non-Discrimination

We will not discriminate against you for exercising any of the rights described in this section.

  1. Contact Us

You may exercise any or all of your rights in relation to your Personal Information by contacting our DPO at:  or by contacting our support team at: .  Your request will be examined based on your relationship with us.

  1. Amendments

We will update our Privacy Policy every 12 months, as required under the CCPA. The last revision date will be reflected in the “Last Amended” heading located at the top of this Privacy Policy.